CHALLENGE

We were tasked to conceptualize and develop a lifestyle foodie page to feature the restaurants, bakeries, cafes that believe in the Anchor Food Professionals’’ brand and also use Anchor products in their dishes.

STRATEGY

• We created the Instagram page from scratch for the brand to ensure our social presence will be prioritized knowing its one of the main and key platform to activate.
• Activated a content strategy and created a new brand logo, mood board to introduce this new brand and strengthen the brand identity.
• Our content strategy was designed to cater to the Malay audience who are from the 18-44 age group since they are the general mass market. We’ve done a mixture of static carousel and videos with Malay as the main language incorporated in our video voiceovers and also our captions.
• The team reached out to many vendors to lock in shoot times and coming up with storyboards that are relevant to the audience.

RESULT

• With consistent content activated on social media, we drove high visibility and achieved 90% growth in page engagement and reach within the first 6 months after the page was launched.
• With more vendors and eateries, we are maintaining a healthy page performance while ensuring our content is optimized according to audiences’ preference.
• Increased comments, shares, saves by riding on key international dates and real-time trends.