10×1000 Tech for Inclusion, a joint initiative by the International Finance Corporation and Alipay, lacked awareness in regional Southeast Asia and other global emerging markets.
Despite being a free-to-access upskilling program, there was a need to boost brand awareness and engage a growing community of fintech professionals.
STRATEGY
Implemented a strategy focusing on stakeholder dialogue and connectivity to foster a supportive community environment.
Conducted thorough community management, including monitoring comments, tags, and external conversations, to ensure each member felt heard and valued.
Utilized paid activations on LinkedIn for targeted community growth, with content centered around the community of learners and alumni.
RESULT
Achieved a 142% increase in followers within a year and an average engagement rate of 11.5% for all content postings.
The Meet the Community series significantly boosted positive engagement and strengthened the alumni network.
Expanded the learner base to 90 countries, partnered with 45 institutions, added programs in French and Bahasa, and certified 1,675 learners, exceeding the target by 675.
